Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
2019 is the year of 'woke' as a business plan
Did Gillette Miss the Mark with Its Toxic Masculinity Ad? - Knowledge at Wharton
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette and the Year of Woke Business Strategies | A+E Networks
Stick to selling razors, Gillette, and leave men alone – Boston Herald
Gillette's 'We believe: the best men can be' razors commercial takes on toxic masculinity - YouTube
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette is woke now? When brands try to keep up with the times
The Best Men Can Be - Wikipedia
What Gillette's Controversial Ad Teaches Marketers About “Woke Advertising”
Gillette is woke now? When brands try to keep up with the times
The Economist on Twitter: "What is "woke" advertising? https://t.co/JgWsoL7MXp https://t.co/1ThyN5h2pb" / Twitter
Gillette - Gillette updated their profile picture. | Gillette,Hair Removal Products (product),Skin & Body Care,Beauty,Fashion & Style
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette faces backlash and boycott over '#MeToo advert' - BBC News
Gillette, APA Fight 'Toxic Masculinity' | National Review
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad - YouTube
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Where Self-Interest Ends and Social Responsibility Begins
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
